Our Story

Over a decade ago, a small group of us were running Progenex, an elite direct-to-consumer protein brand that was growing fast. Really fast. The kind of growth that forces you to make a decision: keep trying to do everything yourself, or find a partner who can handle the logistics so you can stay focused on building the brand.
 

We chose to outsource fulfillment. At first, it felt like the smartest move we could make. Orders went out cleanly. We didn’t have to hire warehouse staff or lease space. We could pour everything into product development, marketing, and growing the business. For a while, it worked exactly as we hoped. We scaled aggressively for three years, tripling revenue multiple years in a row, without the headaches that come from trying to run shipping in-house while also running a brand.
 

But as the volume grew, something started to feel off.
 

The invoices kept getting longer and more confusing—page after page of line items that felt designed to nickel-and-dime rather than reflect reality. We had no real-time visibility into what was actually happening with our orders or our inventory. And even though we were paying for a dedicated customer service representative, we still felt like a small account in a much larger operation that served much bigger companies.
 

Then one day everything changed.
 

A coding change on their end caused a massive number of our orders to ship via Next Day Air instead of our normal method. Because their invoicing ran so far behind, we didn’t see the problem for weeks. By the time it surfaced, the financial exposure was enormous. We realized, with sudden clarity, that we had built our entire business on top of a partner we could no longer fully trust to protect us. That moment didn’t just frustrate us—it scared us. We knew we had to get our inventory and our future out of their hands.
 

That’s when we started looking for warehouse space in Utah.

 

The Conversation That Changed Everything

While we were searching, we met Jon Roane. At the time he was a lead sales representative for UPS with twenty years of experience in shipping and carrier relationships. Jon didn’t just help us find space—he asked a simple question that shifted everything: Why not run fulfillment for other brands too?
 

He saw what we were building and believed in it enough to join us. That gave us the confidence we needed. On Valentine’s Day 2014, we officially opened Momentum Shipping Company—MoShipCo for short—with Progenex as our very first customer.
 

We didn’t set out to build another 3PL. We set out to build the fulfillment partner we had wished we had when we were in the exact position our clients are in today.

 

What We Refused to Repeat

We had a long list of things we hated about how we had been treated, and we used every one of them as a design constraint.
 

We hated complex, confusing invoices, so we built clear, straightforward billing that doesn’t require a forensic accountant to understand.

We hated being nickel-and-dimed every time someone touched a box, so we created a simpler, more transparent approach. We hated the lack of real-time visibility, so we made sure brand owners could see what was happening with their inventory and orders without having to chase anyone.

We hated feeling like a small fry who didn’t matter, so we committed from day one that every brand we work with would be treated like they matter—because to us, they do.
 

Most of all, we hated the feeling that our growth was at the mercy of someone else’s systems and priorities. So we built MoShipCo to be flexible by design. We don’t have rigid minimums or long contracts that trap brands. We meet growing companies where they are—whether they’re shipping a handful of orders a week from their garage or sending out thousands a day after a viral moment.
 

We’ve seen brands explode overnight. We’ve had clients ship six months of inventory in a single week after something took off on TikTok. We know what it feels like when you finally catch a wave and need your fulfillment partner to move with you, not slow you down. That’s why we pride ourselves on being responsive when it counts—getting inventory received and put away the same day when a brand is coming out of a backorder, instead of making them wait the standard two weeks.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

​
 

Twelve Years of Getting It Right

Twelve years later, we’re still run by the same group of operators and brand builders who started it. Ryan Page, Jon Roane (our General Manager), Luke Adams, Matt Page, and Paul Gomez. Jon brought deep carrier knowledge and rate expertise from his time at UPS. The rest of us brought the perspective of people who have lived on the brand side—the late nights worrying about inventory, the launches that had to go perfectly, the cash flow realities that big 3PLs often don’t understand or care about.
 

We’ve spent those twelve years applying operational excellence, custom programming, and disciplined process work to create something that feels different to the brands that trust us. We’re not trying to be the biggest. We’re trying to be the partner that growing brand owners actually want to work with—the one who treats their business like it’s one of their own “babies.”
 

That shows up in small ways and big ones. It shows up when a founder can text or call any of us directly and get a real answer instead of being routed through layers. It shows up when we help a brand navigate a sudden surge without pushing them into inventory decisions that would strain their cash flow just to chase faster shipping. It shows up when we say no to something that would hurt a client, even if it might have been easy revenue for us.
 

We still love working with startups—the ones just getting started on Shopify or Etsy or selling a few orders a week. Many of the brands we serve today began with us when they were tiny. Watching them scale, and knowing we played a small part in removing friction so they could focus on what they do best, is still the most satisfying part of the work.

 

The Simple Principle We Operate By

At the heart of it, we try to run MoShipCo the way we wish our old 3PL had treated us. We treat others the way we would want to be treated if our own brand’s future depended on it—because for many of our clients, it does.
 

We’re not perfect. No operation is. But we show up every day trying to be the kind of fulfillment partner that makes growing brands feel supported instead of stressed. The kind of partner that gives founders back time and mental bandwidth to do what only they can do: build something people love.
 

Utah has been good to us. Our location gives us strong national reach with the kind of grounded, hands-on culture that comes from operating in a place where relationships still matter. We’ve grown our footprint significantly over the years and built a team of operators and programmers who care deeply about getting the details right.
 

If you’re running a growing DTC or eCommerce brand and you’ve ever felt like your fulfillment partner was more interested in their systems than in your success, we get it. We’ve been there.
 

We built MoShipCo for brands like yours—brands that are scaling, that care about their customers, and that deserve a fulfillment partner who actually acts like a partner.
 

If that sounds like what you’ve been looking for, we’d genuinely like to talk. No pressure. Just a conversation between people who understand what it takes to build something that lasts.